Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics, California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as the
Journal of Product Innovation Management and
the
Journal of Business Research.
2 Ebooks par Steven Chen
Steven Chen: The Design Imperative
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics speci …
PDF
Anglais
€106.99
Anthony Dawson & Steven Chen: The SAC Classification in Implant Dentistry
Implant dentistry is now an integral part of everyday dental practice; however, most dentists receive their education in implant dentistry after graduation, with little emphasis on the identification …
EPUB
Anglais
DRM
€97.99
