Susan Gunelius 
Content Marketing For Dummies [PDF ebook] 

Get the whole picture and learn to create a successful online
content marketing program

Successful online marketing is about more than creating a
Facebook page or writing a corporate blog. Brands need to build
lasting connections with the right customers online through an
effective online content marketing strategy, and this book shows
you how. It explores ways to create a content marketing strategy,
identify the content that will keep your customers coming back,
create that content, distribute it online, and measure the results,
with hands-on, step-by-step guidance.

* Content marketing is an essential element of successful online
marketing and brand-building; this book shows you how to begin
creating and distributing content online to market your
business

* Explains why content marketing is important and how to create
an online content marketing strategy, which tools to use, and what
to avoid

* Shows how to create content and get it published online in long
or short form

* Offers plenty of tips, case studies, and worksheets to ensure
success

Online content marketing positions your business and your
product for lasting customer interaction; Content Marketing For
Dummies gives you the tools to create a program that works.

Table des matières

Introduction.

Part I: Getting Started with a Content Marketing Plan.

Chapter 1: Defi ning the Content Marketing Opportunity.

Chapter 2: Creating a Content Marketing Strategy.

Chapter 3: Taking the First Steps to Executing Your Content Marketing Plan.

Part II: Marketing with Long-Form Content.

Chapter 4: Introducing the Tools of Written Long-Form Content Marketing.

Chapter 5: Using Video, Audio, Online Events, and E-Mail for Long-Form Content Marketing.

Chapter 6: Writing in Long Form for the Web.

Chapter 7: Taking Long-Form Web Content to the Next Level.

Part III: Marketing with Short-Form Content.

Chapter 8: Introducing the Tools of Short-Form Content Marketing.

Chapter 9: Using Twitter and Creative Ideas for Short-Form Content Marketing.

Chapter 10: Writing in Short Form for the Web.

Chapter 11: Discovering Ways to Improve Short-Form Content Marketing.

Part IV: Engaging in Online Conversations to Share Content.

Chapter 12: Defi ning Conversational Content Marketing.

Chapter 13: Introducing the Tools of Conversational Web Writing.

Chapter 14: Getting the Most out of Online Conversations.

Part V: Achieving Long-Term Success.

Chapter 15: Integrating Your Content Marketing Efforts.

Chapter 16: Analyzing Results and Fine-Tuning Your Strategy.

Chapter 17: Building a Content Marketing Team.

Part VI: The Part of Tens.

Chapter 18: Ten Free Tools to Get Started with Content Marketing.

Chapter 19: Ten Sites to Publish Your Content for Free.

Chapter 20: Ten Resources for Content Marketing Help.

Part VII: Appendixes.

Appendix A: Sample Content Marketing Quick Start Plans.

Appendix B: Glossary.

Index.

A propos de l’auteur

Susan Gunelius is a 20-year marketing veteran and President and CEOof Key Splash Creative, Inc. Her marketing-related content appears on Forbes.com, MSNBC.com, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.