Tony Fisher 
The Data Asset [PDF ebook] 
How Smart Companies Govern Their Data for Business Success

An indispensable guide that shows companies how to treat data as
a strategic asset

Organizations set their business strategy and direction based on
information that is available to executives. The Data Asset
provides guidance for not only building the business case for data
quality and data governance, but also for developing methodologies
and processes that will enable your organization to better treat
its data as a strategic asset.

Part of Wiley’s SAS Business Series, this book looks at Business
Case Building; Maturity Model and Organization Capabilities; 7-Step
Programmatic Approach for Success; and Technologies Required for
Effective Data Quality and Data Governance and, within these areas,
covers

* Risk mitigation

* Cost control

* Revenue optimization

* Undisciplined and reactive organizations

* Proactive organizations

* Analysis, improvement, and control technology

Whether you’re a business manager or an IT professional, The
Data Asset reveals the methodology and technology needed to
approach successful data quality and data governance initiatives on
an enterprise scale.

Table des matières

Fore! word, by Ron Powell vii

Acknowledgments xi

Introduction xv

Part One Building the Business Case for Data Governance 1

Chapter 1 Making the Case for Better Data 3

Chapter 2 Risk Mitigation: How Quality Data Keeps Your Company Out of Trouble 19

Chapter 3 Controlling Costs with Accurate and Reliable Data 31

Chapter 4 Optimizing Revenue with Quality Data 47

Part Two The Data Governance Maturity Model 61

Chapter 5 Governing Your Data 63

Chapter 6 Undisciplined Organizations: Disasters Waiting to Happen 77

Chapter 7 Reactive Organizations: Trying to Get Beyond Crisis Mode 87

Chapter 8 Proactive Organizations: Reducing Risk, Avoiding Uncertainty 97

Chapter 9 Governed Organizations: Trust in Data Pays Multiple Benefits 111

Part Three Utilizing People and Processes to Achieve a Quality Culture 119

Chapter 10 The Quality Culture 121

Chapter 11 People 129

Chapter 12 Processes 143

Part Four Closing the Loop: Selecting the Right Technology for Your Organization 163

Chapter 13 Undisciplined Organizations: Discovering the Value of Data Quality Tools 165

Chapter 14 Reactive Organizations: Choose the Technology That Gets the Most from Your Applications 181

Chapter 15 Proactive Organizations: Bridging the Chasm and Becoming Proactive 191

Chapter 16 Governed Organizations: Moving Beyond Data to Business Process Automation 201

Glossary 209

Index 213

A propos de l’auteur

Tony Fisher is President and CEO of Data Flux, a wholly owned subsidiary of SAS, that enables companies to analyze, improve, and control their data through an integrated technology platform. He has guided Data Flux through tremendous growth as it became a market-leading provider of data quality and data integration solutions and speaks throughout the world on emerging trends in data quality, data integration, and master data management, as well as how better management of data leads to business optimization.