Tracy Arrington & Matthew Frederick 
101 Things I Learned(R) in Advertising School [EPUB ebook] 

This new volume offers a multi-pronged perspective on maize science, bringing together important recent research advances from several disciplines. The volume covers maize from origin to biotechnolog …

This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airpor …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

It has never been more important to be able to manage your time, your resources and your self effectively. The home and working landscape has changed immeasurably and finding ways to adapt, push on …

The early part of your career can be tough. You have to work out what type of work will suit you best, navigate how your company works, do well at your job and deal with tough times. This book is …

The negative impacts of carbon emissions from human activities continue to dramatically reshape the environmental, political, and social landscape. These impacts coupled with cap and trade schemes …

New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms – …

The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the …