2 Ebooks par Turku, Finland) Nystrom Anna-Greta (School of Business and Economics
Maria Ivanova-Gongne & Nikolina Koporcic: Developing Insights on Branding in the B2B Context
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics a …
PDF
Anglais
DRM
€98.80
Maria Ivanova-Gongne & Nikolina Koporcic: Developing Insights on Branding in the B2B Context
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics a …
EPUB
Anglais
DRM
€98.54
