4 Ebooks par USA) Kotler Philip (Northwestern University
Philip Kotler: Democracy in Decline
Democracy in Decline is an examination by the ‘father of modern marketing’ into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 …
PDF
Anglais
DRM
€31.98
Julie Colehour & Philip (Northwestern University, USA) Kotler: Social Marketing : Behavior Change for Good
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marke …
EPUB
Anglais
DRM
€89.00
Julie Colehour & Philip (Northwestern University, USA) Kotler: Social Marketing : Behavior Change for Good
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marke …
PDF
Anglais
DRM
€87.72
Philip (Northwestern University, USA) Kotler & Nancy R. (University of Washington and Social Marketing Services, Inc., USA) Lee: Social Marketing to Protect the Environment : What Works
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energ …
PDF
Anglais
DRM
€64.01
