2 Ebooks par USA) Sheehan Kim B. (University of Oregon
Kim B. (University of Oregon, USA) Sheehan: Controversies in Contemporary Advertising
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives …
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Anglais
DRM
€66.96
Eric E. (University of Tennessee Knoxville) Haley & Margaret A. (University of Tennessee Knoxville) Morrison: Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach …
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Anglais
DRM
€57.60
