Vincent F. Filak 
Dynamics of Media Editing [EPUB ebook] 

Preface
Acknowledgments
About the Author
Chapter 1: Audience-Centric Editing
Editing for an audience
VIEW FROM A PRO: Brody Karmenzind
Media users today
How to define your audience
HELPFUL HINTS: How to Figure out Who Is in Your Audience
What attracts an audience?
The Big Three
Chapter 2: Editors as Leaders and Managers
Preparing to be an editor
The job of an editor
HELPFUL HINTS: Checklist of Important Skills
VIEW FROM A PRO: Penny Fisher
The editor as a manager
HELPFUL HINTS: Define Your Leadership Style
Coaching writers
The Big Three
Chapter 3: Law and Ethics
Freedom of the press and common misconceptions of it
Libel
VIEW FROM A PRO: Frank Lo Monte
Techniques to avoid libel concerns
Defenses against libel
HELPFUL HINTS: How to Determine if Something Is Opinion
Communications Decency Act
Invasion of privacy
Copyright
Online limits to liability
HELPFUL HINTS: The Steps Under Ocilla
Creative Commons
Ways to Avoid Copyright Concerns
The Big Three
Chapter 4: Ethics
Ethics defined
Models of ethics
Audience standards and the Breakfast Test
Establishing rules and guidelines
HELPFUL HINTS: Defining Types of Information and Sources
Management and ethics
VIEW FROM A PRO: Allison Hantschel Sansone
Working with staff members
The balancing act
Visual ethics
An ethical thought process
The Big Three
Chapter 5: Punctuation
End Marks That Stop
Internal marks that pause
HELPFUL HINTS: Defining Key Terms
VIEW FROM A PRO: Brian Cleveland
Specialty marks that explain
HELPFUL HINTS: The 5-Minute AP Style Guide
The Big Three
Chapter 6: Improving sentences and using proper grammar
How to tighten writing
HELPFUL HINTS: Weak Adjectives and Adverbs
HELPFUL HINTS: Empty Phrases
Correct usage
VIEW FROM A PRO: Chris Drosner
Irregular verbs
Problem pronouns
Prepositions
The Big Three
Chapter 7: Editing for the bigger picture
Editing for the bigger picture
HELPFUL HINTS: Questions Regarding Accessibility
The editing process
Editing versus fixing
The first pass
The deeper edit
VIEW FROM A PRO: Reed Fischer
Cutting copy
Filling holes
How to criticize effectively
The Big Three
Chapter 8: Headlines
How headlines work
HELPFUL HINTS: How to Write an Audience-Centric Headline
HELPFUL HINTS: Basic Terms of Headlines
The core of a good headline
HELPFUL HINTS: Headlines and Style
Things to do before writing a headline
VIEW FROM A PRO: Lindsay Powers
Key Elements of Writing a Headline
HELPFUL HINTS: Mistakes That Can Lead to Bad Headlines
Things to do after writing a headline
HELPFUL HINTS: Headline Checklist
SEO and headlines
The Big Three
Chapter 9: Photography
Elements of a quality image
HELPFUL HINTS: Shots and Values
Working with photographers
VIEW FROM A PRO: Will Vragovic
Improving images as an editor
HELPFUL HINTS: Types of Photos
Caption writing
The Big Three
Chapter 10: Information Graphics
Basic Things a Graphic Should Do
HELPFUL HINTS: The Anatomy of a Good Graphic
The spectrum of graphics
VIEW FROM A PRO: Kori Rumore
The Big Three
Chapter 11: Publication Design
Basic principles associated with design
Design considerations for color and background
HELPFUL HINTS: Color Theory
Type
HELPFUL HINTS: Type terms
VIEW FROM A PRO: Kyle Ellis
Photos, graphics and other visuals
HELPFUL HINTS: Gestalt Principles
Creating your pages
HELPFUL HINTS: Design disasters to avoid
The Big Three
Chapter 12: Editing for News
Important editing issues related to news
VIEW FROM A PRO: Amy Fiscus
Story assignments
HELPFUL HINTS: Beat Reporting
Content consideration
Hyperlinking
HELPFUL HINTS: Thinking about Linking
Basic rules for linking
The Big Three
Chapter 13: Social media
Social media defined
Why Is Social Media Valuable?
Building a social media audience
HELPFUL HINTS: Tips for Tweeting
Social networking sites
Social news sites
VIEW FROM A PRO: Kelli Bloomquist
Web comments
Disadvantages of social media
The Big Three
Chapter 14: Editing for Public Relations
What Is PR?
Microediting in PR
VIEW FROM A PRO: Elizabeth Connor
Editing to accentuate the key elements of persuasive writing
HELPFUL HINTS: Key Elements to Include for News Releases
Advocacy
The Big Three
Chapter 15: Editing and marketing
Marketing basics
Editing for copy writing
Marketing your own organization digitally
HELPFUL HINTS: A Look at Analytics
VIEW FROM A PRO: Eve Peyton
Search engine optimization
How to optimize your site
Social media marketing
The Big Three
Glossary
Notes
Index

Vincent F. Filak, Ph.D., is an award-winning teacher and scholar who serves as a professor of journalism at the University of Wisconsin Oshkosh, where he primarily teaches courses on media writing and reporting. Prior to his arrival at UWO, he served on the faculty at Ball State University and also taught courses at the University of Missouri and the University of Wisconsin–Madison. He also previously worked for the Wisconsin State Journal and the Columbia Missourian newspapers. He was also unanimously voted and selected as the next editor of Journalism & Mass Communication Educator by the Association for Education in Journalism and Mass Communication.The Associated Collegiate Press honored him as part of the organization’s inaugural class of Pioneer Award Winners in 2022. The Scholastic Journalism Division of the Association for Education in Journalism and Mass Communication presented him with the Educator of the Year award in 2021, a year after he was honored by the National Society of Leadership and Success with an Excellence in Teaching award. In 2019, he received the Friend of KEMPA award for his work with high school journalism students through the Kettle Moraine Press Association. In addition, he has received awards from the College Media Association (CMA) and the National Scholastic Press Association for his work as a college media adviser and a mentor to high school journalists.As a scholar, Filak has received thirteen top conference paper awards, including those from the Association for Education in Journalism and Mass Communication, the Broadcast Education Association, and the International Public Relations Society of America. He has published more than thirty scholarly, peer-reviewed articles in top-tier journals, including Journalism and Mass Communication Quarterly, Journalism and Mass Communication Educator, the Newspaper Research Journal, the Atlantic Journal of Communication, Journalism: Theory, Practice and Criticism, the Howard Journal of Communication, Educational Psychology, and the British Journal of Social Psychology. He is also the winner of CMA’s Nordin Research Award, which goes to the best research paper completed on a topic pertaining to media advisers within a given year.He has published several textbooks in the field of journalism, including Dynamics of Media Writing (SAGE), Dynamics of News Reporting and Writing (SAGE), Dynamics of Media Editing (SAGE), Convergent Journalism (Focal), and The Journalist’s Handbook to Online Editing (with Kenneth Rosenauer; Pearson). He also blogs about media-related topics at Dynamics Of Writing.com.xxiv He lives outside Auroraville, Wisconsin, with his wife, Amy, and their daughter, Zoe.