Viren (Professor of Social Psychology, Anglia Ruskin University, UK) Swami 
Attraction Explained [PDF ebook] 
The science of how we form relationships

When it comes to relationships, there’s no shortage of advice from self-help ‘experts’, pick-up artists, and glossy magazines. But modern-day myths of attraction often have no basis in fact or – worse – are rooted in little more than misogyny. Based on science rather than self-help clichés, psychologist Viren Swami debunks these myths and draws on cutting-edge research to provide a ground-breaking and evidence-based account of relationship formation.

At the core of this book is a very simple idea: there are no ‘laws of attraction’, no fool-proof methods or strategies for getting someone to date you. But this isn’t to say that there’s nothing to be gained from studying attraction. Based on science rather than self-help clichés, Attraction Explained looks at how factors such as geography, physical appearance, reciprocity, and similarity affect who we fall for and why.

With updated statistics, this second edition also includes new content on online dating, queer relationships, racism in dating, shyness, and individual differences. It remains an engaging and accessible introduction to attraction relationship formation for professionals, students, and general readers.