This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
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Langue Anglais ● Format EPUB ● Pages 152 ● ISBN 9789813224735 ● Taille du fichier 6.3 MB ● Maison d’édition World Scientific Publishing Company ● Lieu Singapore ● Pays SG ● Publié 2018 ● Téléchargeable 24 mois ● Devise EUR ● ID 5598501 ● Protection contre la copie Adobe DRM
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