Auteur: Will Murray

WILL MURRAYhas recently been described as the Dr Ruth of Organizations. He is an organizational coach and business relationship trouble-shooter with a difference. A leading exponent in maximising the effectiveness of organizational relationships. Will lifts the lid on the power of relationships to determine an organization »s future, bringing a whole new meaning to the term « relationship management ». Will Murray was formerly a Head of Marketing at BT and then Director of Marketing at Ernst and Young. He now runs WJM Business Relationships and is a partner in The Business Brief. His previous books include Brand Storm (FT Prentice Hall) and Hey You (Momentum), Over the last twenty years Will and his colleagues have worked with many leading brands including: BA, GSK, Orange, Buckingham Palace, RWE Innogy and Fujitsu.