Professional Writing and Speaking is a business communication and professional communication textbook filled with timeless instruction that endures, regardless of the changing dynamics affecting today’s organizations. Unique in its approach, this textbook has helped thousands of university students increase their ability to write and speak well in their organizations. With clear explanations, practical model documents, and empowering mnemonics, this book is a vital tool for learning in the college classroom and an indispensable how-to reference in the workplace.
Table des matières
1-Managing with Communication
-Interpersonal and Social Effectiveness
-Management Effectiveness
2-Planning and Organizing Content
-Plan the Writing
-Create and Organize the Information
3-Composing Business Messages
-Document and Paragraph Attributes
-OABC Writing Pattern and Message Categories
4-Enhancing Messages Visually
-Headings
-Art
-Typography
-Spacing
5-Reviewing and Revising
-Understanding the Revision Process
-Step 1-Review and Revise the Design
-Step 2-Review and Revise the Organization
-Step 3-Review and Revise the Content
-Step 4-Review and Revise the Style
6-Communicating with Social Media
-Understanding Social Media and Its Functions
-Communicating with Social Media
7-Communicating for Employment
-Choosing a Career
-Finding Job Openings
-Preparing Employment Documents
-Preparing for Interviews
-Preparing Follow-Up Letters and Recommendation Documents
-Negotiating and Accepting Employment Offers
8-Solving Problems and Writing Proposals
-Solving Problems
-Writing Proposals
9-Conducting Business Research
-Secondary Research
-Primary Research
10-Writing Business Reports
-Definition of Business Reports
-Report Writing Process
-Business Report Categories
-Review and Revision of Reports
11-Designing Visual Aids
-Slideshows
-Handouts
-Videos
12-Giving Business Presentations
-Preparing the Message
-Preparing the Media
-Preparing the Messenger
-Preparing a Team
Appendix A
-Sentence Basics
Appendix B
-Document Formats
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