2 Ebooks par Zhilin Yang
Xi Chen & Zuohao Hu: Research Frontiers on the International Marketing Strategies of Chinese Brands
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key stra …
EPUB
Anglais
DRM
€51.34
Xi Chen & Zuohao Hu: Research Frontiers on the International Marketing Strategies of Chinese Brands
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key stra …
PDF
Anglais
DRM
€51.32
