Author: Frank Kardes

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2 Ebooks by Frank Kardes

Paul M. Herr & Frank Kardes: Handbook of Research Methods in Consumer Psychology
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize thes …
EPUB
English
DRM
€124.83
Paul M. Herr & Frank Kardes: Handbook of Research Methods in Consumer Psychology
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize thes …
PDF
English
DRM
€124.27