Author: Frank R. Kardes

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize thes …

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent …

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent …

This Handbook contains a unique collection of chapters written by the world’s leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different acade …

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize thes …

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent …

This Handbook contains a unique collection of chapters written by the world’s leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different acade …