Catalog > Social Sciences > Economy > Franz Lehner & Rene Teichmann: Mobile Commerce (PDF)

Franz Lehner & Rene Teichmann
Mobile Commerce [PDF ebook]
Strategien, Geschaftsmodelle, Fallstudien

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Cover of Franz Lehner & Rene Teichmann: Mobile Commerce (PDF)

Mobile Commerce ist die Nutzung mobiler Technologie, um bestehende Geschäftsprozesse zu verbessern und zu erweitern, oder um neue Geschäftsfelder zu erschließen. Unternehmen, die in der ‘Wireless Economy’ erfolgreich bestehen wollen, müssen sich umfassend mit den wettbewerbsstrategischen Rahmenbedingungen des Mobile Commerce auseinandersetzen. Die vorliegende Publikation beschreibt den dynamischen Markt des Mobile Commerce und zeigt wichtige Erfolgsfaktoren im derzeitigen Wettbewerb auf. Das Hauptaugenmerk richtet sich auf die strategische Bedeutung der eingesetzten Technologien und Produktportfolios. Eine Vielzahl von Fallbeispielen macht das Buch für den Praktiker zu einem wertvollen Kompendium. Es richtet sich vor allem an Entscheidungsträger der Telekommunikationsbranche und anderer Unternehmen mit hohem Kommunikationsaufkommen.

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Language German ● Format PDF ● ISBN 9783642560491 ● Editor Franz Lehner & Rene Teichmann ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6326827 ● Copy protection Adobe DRM

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