What are the logics of pricing, and why do some pricing schemes
defy standard economic expectations? What explains the different
labor market outcomes of people who receive the same training from
the same place and who have similar grades? Why do national
governments issue statements about the country’s history and
personality when developing economic policies, and why are
struggles over the images pictured on money so hard fought?
This engaging book locates the answers to these and other questions
in the cultural logics and dynamics that constitute and guide
markets. Using clear prose and illustrative examples, Frederick F.
Wherry demystifies what culture is, and how it can be identified
both in the way that markets are organized and in the way that
people operate within them.
The Culture of Markets offers a comprehensive introduction
to the puzzles found in studies of markets and to the ways that
cultural analyses address those puzzles. The clarity of the
arguments will make this a welcome resource for upper-level
students of cultural sociology, economic sociology, and
business/marketing.
Table of Content
Introduction: Culture, Markets, and Economic Life
Chapter 1: The Cultural Roots of Market Demand
Chapter 2: The Cultural Dimensions of Market Supply
Chapter 3: The Culture of Money and Prices
Chapter 4: How to Conduct Cultural Analyses of Markets
Conclusion: Towards a Cultural Sociology of Markets
About the author
Frederick F. Wherry is Associate Professor of Sociology at University of Michigan.
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