Author: G. Tomas M. Hult

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S. TAMER CAVUSGIL is Fuller E. Callaway Professorial Chair and Director of the Institute of International Business at Georgia State University, USA. He serves as an elected Fellow of the Academy of International Business. His areas of interest include emerging markets, international marketing strategy, and early internationalization. DAVID A. GRIFFITH is an Associate Professor of Marketing at the Eli Broad Graduate School of Management at Michigan State University, where he also serves as Director of the Ph.D. Program. Dr. Griffith specializes in marketing strategy and international marketing with a focus on intra- and inter-organizational governance. He has served on faculty at the University of Hawai”i at Manoa, the Japan-America Institute of Management Science, Wirtschaftsuniversität Wien, and University of Oklahoma. G. TOMAS M. HULT is Director of the Broad International Business Center and Professor of Marketing and International Business in the Eli Broad Graduate School of Management at Michigan State University. He is also the Executive Director of the Academy of International Business. Professor Hult has published more than 70 articles on marketing management, strategic marketing/management, supply chain management, and international marketing/business. ARIE Y. LEWIN is Professor of Business Administration and Sociology at the Fuqua School of Business, Duke University. He is the Director of the Center for International Business Education and Research (CIBER). He leads a cross-national research collaboration (Denmark, Japan, Korea, Netherlands, Sweden, Switzerland, United Kingdom, and the United States) research consortium – New Organization Forms for the Information Age (NOFIA) – involving a longitudinal comparative study of strategic re-orientations and organization restructurings and international competitiveness.




15 Ebooks by G. Tomas M. Hult

Arie Y. Lewin & S. Tamer Cavusgil: Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to ex …
PDF
English
€96.29
G. Tomas M. Hult: Boundary-Spanning Marketing Organization
​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s inte …
PDF
English
€50.28
Joe Hair & G. Tomas M. Tomas M. Hult: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
With applications using Smart PLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evol …
EPUB
English
DRM
€54.99
Joseph F. Hair & G. Tomas M. Hult: Partial Least Squares Strukturgleichungsmodellierung
 Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- und sozialwissenschaftlichen Forschung als geeignetes Verfahren zur Schätzung von Kausalmodellen be …
PDF
German
€31.99
David Closs & David Frayer: Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage
LEVERAGE YOUR SUPPLY CHAIN FOR MAXIMUM PROFITDo you have a global supply chain strategy designed for the long run?About 90 percent of global demand is not fully met by local supply, and global supply …
EPUB
English
DRM
€63.16
David Closs & David Hollister: Second Shift: The Inside Story of the Keep GM Movement
The dynamic, collaborative management model that saved a U.S. manufacturing city When car-making giant General Motors decided to close its plant in Lansing, Michigan, in 1996, one person the city s n …
EPUB
English
DRM
€34.49
Joe (University of South Alabama, USA) Hair & G. Tomas M. (Michigan State University, USA) Hult: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
With applications using Smart PLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evol …
PDF
English
DRM
€42.14
Claes Fornell & Forrest V. Morgeson III: The Reign of the Customer
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. …
PDF
English
€37.44
Joe Hair & G. Tomas M. Tomas M. Hult: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
The third edition of  A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear languag …
PDF
English
DRM
€54.99
Joe Hair & G. Tomas M. Tomas M. Hult: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
The third edition of  A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear languag …
EPUB
English
DRM
€54.99
Charles Hill & G. Tomas M. Hult: eBook International Business: Competing in the Global Marketplace
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets …
EPUB
English
DRM
€51.24
Joe (University of South Alabama, USA) Hair & G. Tomas M. (Michigan State University, USA) Hult: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
With applications using Smart PLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evol …
EPUB
English
DRM
€42.31
Joe (University of South Alabama, USA) Hair & G. Tomas M. (Michigan State University, USA) Hult: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors …
EPUB
English
DRM
€47.20
Nicholas P. Danks & G. Tomas M. Hult: Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the …
EPUB
English
DRM
€3.81
Joseph F. Hair & G. Tomas M. Hult: Partial Least Squares Strukturgleichungsmodellierung
Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- und sozialwissenschaftlichen Forschung als geeignetes Verfahren zur Schätzung von Kausalmodellen behaup …
PDF
German
€35.99