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Gabriele Hooffacker
Online-Journalismus [PDF ebook]
Texten und Konzipieren für das Internet. Ein Handbuch für Ausbildung und Praxis

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Cover of Gabriele Hooffacker: Online-Journalismus (PDF)

Die vierte Auflage des Handbuchs liefert Tipps und praktische Anleitungen zum Texten für Internet und Intranet, zu Bewegtbild und Podcast, Sozialen Netzwerken und Communitys, Formen und Formaten des Mediums sowie zu den Abläufen im Content-Management. Wie wird man Online-Journalist? Wo arbeiten Online-Journalisten? Was müssen sie beherrschen: an journalistischem Handwerk, an Internet-Kenntnissen, an Online-Recht? Wie textet man Teaser? Wie bindet man Useraktivitäten ein? Welche Rolle spielen Audio und Video im Rahmen des crossmedialen Webangebots? Wie sorgt man dafür, dass der Content auch gefunden wird (Suchmaschinenoptimierung)?

€24.27

About the author

Gabriele Hooffacker hat die Journalistenakademie in München gegründet und ist Professorin für den Lehrbereich ‘Medienadäquate Inhalteaufbereitung’ an der HTWK Leipzig.

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Language German ● Format PDF ● Pages 259 ● ISBN 9783658107710 ● File size 5.0 MB ● Publisher Springer Fachmedien Wiesbaden GmbH ● City Wiesbaden ● Country DE ● Published 2015 ● Edition 4 ● Downloadable 24 months ● Currency EUR ● ID 4537323 ● Copy protection Social DRM

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