This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs.This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.
Gashaw Abeza & Ryan King-White
Sport and Social Media in Business and Society [EPUB ebook]
Sport and Social Media in Business and Society [EPUB ebook]
Buy this ebook and get 1 more FREE!
Language English ● Format EPUB ● Pages 122 ● ISBN 9781003851448 ● Publisher Taylor and Francis ● Published 2023 ● Downloadable 3 times ● Currency EUR ● ID 9244006 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader