Sport is the most universal feature of popular culture. It crosses language barriers and slices through national boundaries, attracting both spectators and participants, to a common
lingua franca of passions, obsessions and desires.
This book brings to light the connections between sport and culture. It argues that although sport is obviously a source of pleasure, it is also part of the government of everyday life. The creation of a sporting calendar, movements of rational recreation and the development of physical education in the public sector, are read as ways of disciplining and shaping urban-industrial populations. In addition, sport is examined as a principal front of globalization. The sports process draws together dispersed communities and generates economic wealth. The book demonstrates how commodification, bureaucratization and ideology are fundamental to the organization of sporting cultures.
Table of Content
Introduction
Why This Book?
The `G-Word′ Meets the `S-Word′
National Symbolism and the Global Exchange of Sporting Bodies
Sports Media s
ans Fronti[gr]eres
Citizens of the World
The Governance of Sport
Conclusion
Global Sport and Cultural Labour
About the author
David Rowe is Senior Lecturer in Media and Cultural Studies at the Universty of Newcastle in Australia. He is the co-editor of Power Play (1986) and Sport and Leisure (1990), and co-author of Contemporary Australian Television (1994). He has published on cultural studies, popular culture, sport and leisure studies in a wide range of journals including Media, Culture and Society, Cultural Studies, Leisure Studies and the Journal of Sport and Social Issues.
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