This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.The business world has been transformed by information technology and online companies, which benefitted during the Covid-19 pandemic, unlike the traditional retail sector of the economy. The well-known Amazon has seen the emergence of Asian alternatives, Alibaba from China and Coupang from South Korea, both of which have the transnational venture capital firm Soft Bank of Japan as a large share owner. This book explores performance and potential in e-commerce and fin-tech, internationalisation strategies, governance problems associated with foreign corporations in South Korea and anti-monopoly drive aimed at China’s tech giants. Diverse topics are covered, including the results, impacts and implications of US stock exchange listings, liability of foreignness, dual-class structure and importance of corporate governance and social responsibility signalling and messaging. The chapters also cover local and global expansion – takeovers, mergers and acquisitions, such as Lazada for the South East Asian market and levels of satisfaction and loyalty. Finally, Soft Bank is used as an example of individual and collective entrepreneurial learning in the case of Soft Bank Academia.The chapters in this book were originally published as a special issue of Asia Pacific Business Review.