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Gerrit Heinemann
B2B eCommerce [EPUB ebook]
Grundlagen, Geschaftsmodelle und Best Practices im Business-to-Business Online-Handel

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Cover of Gerrit Heinemann: B2B eCommerce (ePUB)

Dieses Lehrbuch behandelt die Grundlagen des e Commerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C e Commerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschäftsmodelle des B2B e Commerce, analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Online-Verkauf im B2B auf. Anerkannte Best-Practice-Beispiele veranschaulichen, wie erfolgreicher B2B e Commerce funktionieren kann und welche Risiken dabei zu beachten sind.

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Language German ● Format EPUB ● ISBN 9783658273675 ● Publisher Springer Fachmedien Wiesbaden ● Published 2019 ● Downloadable 3 times ● Currency EUR ● ID 7279930 ● Copy protection Adobe DRM

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