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Gottfried Haber & Meinrad Hofferer
Grundlagen Export und Internationalisierung [PDF ebook]

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Cover of Gottfried Haber & Meinrad Hofferer: Grundlagen Export und Internationalisierung (PDF)

Der Außenhandel gewinnt stetig an Bedeutung. Für Unternehmen bringt die zunehmende internationale Vernetzung der Wirtschaft neue Herausforderungen mit sich. Jenen Betrieben, die in der Lage sind, die internationalen Marktchancen für ihre Produkte und Dienstleistungen zu erkennen und zu nutzen, ohne die damit verbundenen Risiken zu vernachlässigen, eröffnen sich Möglichkeiten zu Wachstum, Gewinnsteigerung und zur Entwicklung von Wettbewerbsvorteilen. In diesem Zusammenhang vermittelt dieses Buch kompakt, anschaulich und praxisnah die Grundlagen des Export- und Internationalisierungsmanagements, orientiert an konkreten Entscheidungen, die in Unternehmen bei der Planung und Durchführung zu treffen sind.

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Language German ● Format PDF ● ISBN 9783834942982 ● Editor Gottfried Haber & Meinrad Hofferer ● Publisher Springer Fachmedien Wiesbaden ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6363631 ● Copy protection Adobe DRM

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