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Graham Hooley & Ray Loveridge
Internationalisation [PDF ebook]
Process, Context and Markets

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Cover of Graham Hooley & Ray Loveridge: Internationalisation (PDF)

This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new millenium.

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Language English ● Format PDF ● ISBN 9781349265565 ● Editor Graham Hooley & Ray Loveridge ● Publisher Palgrave Macmillan UK ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 6419094 ● Copy protection Adobe DRM

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