A new experience of identity is emerging within the digital apparatus under the rubric of “avatar.” This study develops “concept avatar” as an opportunity to invent a practice of citizenship native to the Internet that simulates the functionality of measure dramatized in the traditions of “descent” (“avatar”) or “incarnation, ” including the original usage in the Bhagavad Gita, and the Western evolution of the virtue of prudence from the Ancient daimon, through genius and character, to the contemporary sinthome.
About the author
Gregory L. Ulmer is Professor of English and Media Studies at the University of Florida, where he teaches courses in Hypermedia, E-Lit, and Heuretics. He is also the Joseph Bueys Chair in the European Graduate School, Saas-Fee, Switzerland. Ulmer’s books include Applied Grammatology (1985), Teletheory (1989), Heuretics (1994), Internet Invention (2003), Electronic Monuments (2005), and Miami Virtue (2011).
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