This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the past few years. Providing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world.
Key features:
- Research highlights illustrate interesting and important case studies and their findings
- Recap ′What we have learned′ and ′What do you think?′ questions at the end of chapters get students thinking
- Key terms and a glossary help students get up to speed with terminology
- Even more international in scope – with research drawn from many countries and a stronger European perspective
- New research in areas such as hypocrisy, persuasion, matching and evaluative conditioning has been considered and included, showing the flourishing nature of this subject area
- Online resources including multiple choice questions, journal articles and flashcards for students, and Power Point slides and essay questions for lecturers to use for teaching ideas, available at study.sagepub.com/psychofattitudes3e
Table of Content
PART I: Why Do Attitudes Matter?
Chapter 1: What are Attitudes and How are They Measured?
Chapter 2: The Three Witches of Attitude
PART II: What Do Attitudes Do?
Chapter 3: The Influence of Attitudes on Information Processing and Behavior
Chapter 4: How Do Attitudes Influence Behavior?
PART III: What Shapes Attitudes?
Chapter 5: Cognitive Influences on Attitudes
Chapter 6: Affective Influences on Attitudes
Chapter 7: Behavioral Influences on Attitudes
Chapter 8: Basic Principles in How Attitudes are Shaped
PART IV: What More is There to Learn?
Chapter 9: The Internal World
Chapter 10: The External World
Chapter 11: An Eye to the Future
About the author
Geoffrey Haddock is Professor of Psychology at Cardiff University, UK. His primary area of research is the psychology of attitudes. Within this area, he has a number of research interests, including: (a) the role of affective and cognitive processes in attitudes, (b) the impact on mindfulness on attitudes and attitude change, (c) how individual differences influence attitude processes, (d) the implicit and explicit measurement of attitudes and attitudinal components, and (e) how reading persuasive material in different media formats influences attitudes and attitude change. Other research helps to understand how social values get translated into action. This research is being undertaken in collaboration with colleagues in the Values in Action (Vi A) Centre, at Cardiff University.http://psych.cf.ac.uk/contactsandpeople/haddockgg.php
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