*UPDATED FOR 2011. Including new info on mobile devices, new
platforms and location based social networking.* Anyone in business can use social media to increase brand
awareness, customer loyalty and sales. This is Social Media
shows you how.
You might already be social networking on Facebook, or even
microblogging on Twitter. One thing’s for sure though; you’re too
busy to muck about on these sites all day, not really knowing how
to get any decent play out of them. You’re looking for
profitability, not gimmicks.
Many organizations, large and small, are using social media and
social networking to build robust communities of followers, stay
ahead of the competition and increase profits. Are you missing a
trick?
This is the definitive guide to using the whole spectrum of social
media in an efficient and measurable way in order to market your
business. It covers Twitter, Facebook, Linked In, Ecademy, Flickr,
You Tube, Bebo, My Space, Blogs, Podcasts, Mobile and much, much
more. Each site is assessed not as an end in itself but as means of
delivering a business result.
With simple, practical steps, real life examples and quick
definitions to explain the jargon, you’ll soon understand the world
of social media and have access to a range of social networking
tactics that will help you reach new customers and clients, as well
as get your existing ones to do more business with you.
Table of Content
Preface v
Introduction: The backdrop to social networking xv
Chapter 1: One size won’t fi t all: Indentifying your business
needs xxviii
Chapter 2: Your business as the recipient of social media 18
Chapter 3: A who’s who of social media 34
Blogger 35
Delicious/Digg/Stumble Upon 41
Ecademy 46
Facebook 51
Flickr 56
Foursquare 58
Linked In 60
My Space 65
Picasa 65
Plaxo 67
Quora 69
Twitter 71
Wikipedia 77
You Tube 78
Chapter 4: Where will people fi nd you? How to get the most from
search engines 82
Chapter 5: The joy of text: Text only interaction 108
Chapter 6: Why don’t we do it on the road? Social networking
goes mobile 126
Chapter 7: Come together: Incorporating social networking into a
business plan 140
Chapter 8: Where is this going? 162
List of defi nitions in this book 171
About the author
Guy Clapperton is a columnist and regular contributor to the small business and digital sections of most of the national press, as well as a consultant and media trainer.
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