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Hans-Jurgen Lusebrink
Interkulturelle Kommunikation [PDF ebook]
Interaktion, Fremdwahrnehmung, Kulturtransfer

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Ob im Kulturbetrieb oder am Arbeitsplatz – Interkulturelle Kommunikation ist eine Schlüsselqualifikation in allen Bereichen der Gesellschaft. Diese Einführung informiert über Konzeption, Problembereiche, Methoden, Theorieansätze und zentrale Begriffe der Interkulturellen Kommunikation. Der Autor beschränkt sich nicht auf die Analyse von Interaktionssituationen – beim Lernen, in der Wirtschaft und in multikulturellen Gesellschaften – sondern bezieht Kulturtransfer in Medien und Werbung und Fremdwahrnehmungsprozesse, u.a. Stereotypenbildung und Vorurteilsstrukturen, als weitere Schwerpunkte ein.

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Language German ● Format PDF ● ISBN 9783476000460 ● Publisher J.B. Metzler ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 6313987 ● Copy protection Adobe DRM

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