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Harald Hungenberg & Torsten Wulf
Grundlagen der Unternehmensführung [PDF ebook]

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Praxisnah und anschaulich: Konkret erläutern die Autoren Strategie, Organisation, Personal(führung) und Controlling. Speziell für dieses Buch entwickelten sie die Fallstudie des fiktiven Autovermieters ‘Quality Rent AG’. Sie gewährleistet eine anschauliche und praxisnahe Darstellung der Themen, denn sie begleitet Leser durch das gesamte Buch und illustriert anwendungsnah die Theorie. Diskussions- und Verständnisfragen am Ende jedes Kapitels ergänzen das Buch. Die Lösungen sind im Internet bereitgestellt. Die 3. Auflage behält die bewährte Konzeption bei, ist aber in den Bereichen Strategie, Organisation und Personal aktualisiert und ergänzt.

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Language German ● Format PDF ● ISBN 9783540735205 ● Publisher Springer Berlin Heidelberg ● Published 2020 ● Downloadable 3 times ● Currency EUR ● ID 8179444 ● Copy protection Adobe DRM

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