Alison Jones 
This Book Means Business [EPUB ebook] 
Clever ways to plan and write a book that works harder for your business

समर्थन


A practical, accessible handbook for anyone thinking about writing a book to build their business, with a wide range of tips and techniques to help plan, write, publishing and promote a book that’s integrated with your platform and works to build your reputation, network and credibility from Day 1.


In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they’re put together and how they work for the businesses behind them. This book brings together all those inspiring and effective ideas, giving you a unique insight into how some of the world’s top business authors work and showing how you can make these ideas work for you too.

€10.99
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Foreword


Preface

Introduction

A note on fear

A note on publishing options

PART 1: YOUR BUSINESS AND YOU

SECTION 1: GROWING YOUR BUSINESS

what’s your why? or the 20-year perspective

target reader – who are you writing for?

target reader – the persona

write the right book – Venn diagram

write the right book – SO What?

write the right book – priority quadrants

write the right book – decision grid

position yourself

The Curve

try the buy button test

micro-niche and customize

SECTION 2: GROWING YOUR PLATFORM

start with the platform, not the book

plan your content strategy

take a content audit

write your biography

start blogging

blog smarter

build your email list

launch a podcast

SECTION 3: GROWING YOUR NETWORK

map your network

help others to help yourself

create a community

build your street team

create a brain trust

contact hard-to-find people

reach the rockstars

deliver an experience

find your foreword writer

source stories

set up interviews

get feedback on your TOC

bring in the beta readers

write with the crowd

consider crowdfunding

explore JVs and affiliates

SECTION 4: GROWING YOURSELF

rich reading

rapid reading

turn your reading into a conversation

writing as a tool for reflection

freewriting

Morning Pages

find your meaning and fascination

know thyself – Gretchen Rubin’s Four Tendencies

know thyself – where do you get your energy?

know thyself – tips for extroverts

know thyself – tips for introverts

PART 2 WRITING YOUR BOOK

SECTION 1: GETTING CLEAR

draw out your book

create distinctive IP

start with a proposal

nail your title and subtitle

write a summary

decide how long your book will be

structure – do the thinking

structure – create a framework

structure – working table of contents

SECTION 2: MAKING IT HAPPEN

organize your research – the commonplace book

organize your research – index cards

organize your research – online tools

develop your writing habit – find your space

develop your writing habit – piggyback on what’s already there

develop your writing habit – streaking

develop your writing habit – overcoming writer’s block

team up

talk it out

read it out loud

reward yourself

create a writing playlist

use a slide deck

SECTION 3: NINJA TIPS

use a timer

the series in disguise

mind your metaphors

build a boneyard

email tips

SECTION 4: BEYOND THE BOOK

get your marketing collateral ready to go

create online companion material

write a workbook

from page to stage

The Last Word

A non-exhaustive list of content outputs

Useful tools

About the author

Acknowledgements

Bibliography

Index


लेखक के बारे में

Bernadette Jiwa is a global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).

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