Put ‘engage’ front and center in your social media marketing
engagement strategies!
When you focus on the engagement side of a social media
marketing strategy, you’ll build and grow relationships with
followers and customers, craft content just for them, analyze how
they’re responding, and refocus and refresh your campaigns
accordingly. This smart guide shows you how to do all that, and
then some. From building trust to sparking conversation to using
video and other tools, this creative book is a must read if you
want to discover all that goes into the most important aspect of
today’s social marketing.
* Helps you build and foster social media relationships with
potential customers, fans, followers, and current customers
* Shows you how to spark actions, reactions, or interactions–and
make things happen
* Explores the fundamentals, especially for do-it-yourself
small-business owners and marketers
* Covers building trust and credibility, creating connections,
encouraging sharing, using social networks to engage, using email
marketing or SEO to engage, and much more
Social Media Engagement For Dummies will help you connect
to followers, convert them to customers, turn them into evangelists
for your company, and boost your bottom line!
विषयसूची
Introduction 1
Part I: The Basics of Social Media Engagement 7
Chapter 1: Explaining the Why, Who, and How of Social Media
Engagement 9
Chapter 2: Assessing the Impact of Social Media Engagement
25
Chapter 3: Discovering Social Media Engagement Tools 43
Part II: Exploring the Elements of Social Media
Engagement 65
Chapter 4: Building Trust and Credibility 67
Chapter 5: Demonstrating Your Online Presence to Maximize
Engagement 85
Chapter 6: Creating Connections 105
Chapter 7: Driving Interaction 121
Part III: Examining the Basic Engagement Tools
137
Chapter 8: E-mail, Forums, Blogs, and Websites 139
Chapter 9: Facebook 157
Chapter 10: Twitter 183
Part IV: Engaging Through Additional Social Channels
209
Chapter 11: Pinterest 211
Chapter 12: Linked In 241
Chapter 13: Google+ 263
Chapter 14: Location-Based Services 281
Part V: Leveraging Audio and Video for Engagement 301
Chapter 15: Audio and Videocasting 303
Chapter 16: You Tube 317
Part VI: The Part of Tens 335
Chapter 17: Ten Social Media Engagement Mistakes to Avoid
337
Chapter 18: Ten Businesses That Excel at Social Media Engagement
343
Index 353
लेखक के बारे में
Aliza Sherman launched the first full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Danielle Elliott Smith is a digital correspondent, speaker, media trainer, vlogger, and brand spokesperson and is the founder of Extraordinary Mommy.com.
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