Every Customer Is Unique
For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.
In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to:
- Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costs
- Alight your teams to clear hurdles and create long-term 9- and 10-figure gains
- Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future
लेखक के बारे में
Sarah E. Toms is executive director and cofounder of Wharton Interactive. She is a serious games expert and demonstrated thought leader in the educational technology field, fueled by a passion to find and develop innovative ways to make every learning environment active, engaging, more meaningful, and learner-centered. In addition, Sarah is coauthor of ‘The Customer Centricity Playbook, ‘ the Digital Book Awards 2019 Best Business Book.Her drive to modernize, transform, and democratize education led Sarah and her team to co-invent Simpl.cloud, an open-source simulation framework. She has spent more than twenty years as a leader in the technology sphere, and was an entrepreneur for over a decade, founding companies that built global CRM, product development, productivity management, and financial systems. She is dedicated to supporting women and girls in the technology field, cofounding WIT@Penn, and through her work with the Women in Tech Summit and techgirlz.org. Follow her on twitter at @Sarah EToms.
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