I-IV — Contents — Foreword — Avant Propos — Vorwort — The Way Toward Visual Culture: Comics and Comic Films — Toward a More Visual Culture Through Comics — Aspects de la Bande Dessinée en France — An Analysis of Comics in Britain and their Possible Contribution to a Visual Culture — Comics in Italy — Some Aspects of the Development Toward a Visual Culture. The Example of Comics — Children’s Publications in the Soviet Union — Aspects of the Development toward a Visual Culture in Respect of Comics: Japan — Comics and Comic Strips in the Mass Media in Kenya — Mexican Comics as Culture Industry — Contents, Consumers and Creators of Comics in India — Eriture phonétique et pictogrammes dans les bandes dessinées — Comics and Merchandising — Zeichentrickfilm und Comics aus medienpädagogischer Sicht — Der moderne Mensch zwischen Tarzan und Supermann