लेखक: Arsen Dallan

Arsen Dallan is an expert in behavioral marketing, top manager in the banking and insurance industry with more than 10 years of experience. In his time as vice-president of the MSK insurance group, he helped transform MSK into a leading player. This has been achieved through reorganization of all business processes based on the client-centered model adapted to the clients’ motivation, needs, and behavior. He is the author of several books, with more than 50 articles published in leading business magazines. Author of and frequent guest of TV programs, leader of professional development workshops and presenter at national business and marketing conferences. Dallan graduated from Russian State Oil University in 2006, majored in oil sector construction economics, and earned his Ph D in 2009. Karlen Dallakyan is Professor of philosophy at the State University of Law in Ufa, Russia, Ufa city, and head of the department of philosophy there. He is author of more than 150 academic publications.