The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.
€51.23
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 258 ● ISBN 9781000596601 ● संपादक Azizul Hassan ● प्रकाशक Taylor and Francis ● प्रकाशित 2022 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8369685 ● कॉपी सुरक्षा Adobe DRM
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