लेखक: B. Rangarajan

C.S. RANADE obtained his Ph.D. in Agricultural Economics from Cornell University, U.SA. He has special interest in Agricultural Economics, Statistics and Co-operative Marketing. Currently, he is with the World Bank. O.P. MATHUR is Post-Graduate in Economics from Rajasthan University. At the IIMA, he was involved in several problem oriented studies in Agricultural and Rural Sector. He has co-authored several Research Monographs, books and case studies for teaching management! courses. His current research intrtrdts include Environmental Management, and Agro Processing Industries. B.RANGARAJAN is Post-Graduate in Sociology from Jawaharlal Nehru University, Delhi. He was Research Assistant at IIMA and is now pursuing Ph.D. abroad. V.K. GUPTA is Professor of Management in Agriculture at IIMA where he has developed and taught in executive development programmes in the area of marketing of agro-inputs, outputs and cooperative organisations. He studied at the Lucknow University, Institute of Social Studies, the Hague and Graduate School of Business Administration, Harvard University specialising in agricultural business management. He has published extensively on agricultural cooperative, fisheries, poultry, dairying, rural electricity and irrigation.