This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestle, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation’s image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists.Academics, scholars and postgraduate students in international business management, organization studies, social movement studies and political sociology will find this book invaluable.
€31.82
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भाषा अंग्रेज़ी ● स्वरूप PDF ● ISBN 9781849806817 ● प्रकाशक Edward Elgar Publishing Ltd ● प्रकाशित 2010 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8080650 ● कॉपी सुरक्षा Adobe DRM
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