Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 148 ● ISBN 9780203362327 ● प्रकाशक Taylor and Francis ● प्रकाशित 2004 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2289633 ● कॉपी सुरक्षा Adobe DRM
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