What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
€279.71
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 656 ● ISBN 9783110554250 ● संपादक Chiara Valentini ● प्रकाशक De Gruyter ● प्रकाशित 2021 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8086124 ● कॉपी सुरक्षा Adobe DRM
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