Dr Claudia Fisher is the founder of Lemontree Brand Strategy, a
consulting firm based in Munich, Germany, and advises blue chip
companies all over the world on high profile marketing and branding
issues. She is the author of several articles on branding and has
contributed to David Aaker”s latest book, Brand Portfolio
Strategy. Claudia holds an MBA from the University of Chicago
and a Ph D in Marketing from the University of Innsbruck.
Dr. Christine Vallaster is Research Fellow at the Marketing
Department of the University of Giessen, Germany. She has published
a number of articles in highly ranked academic journals such as
Business Horizons, European Journal of Marketing, and
the Harvard Business Manager (German Edition). She works as
a consultant in the field of brand management and also speaks
regularly at marketing conferences. Christine holds a Ph D in
Marketing from the University of Innsbruck.
7 द्वारा ईबुक Christine Vallaster
Claudia Fisher & Christine Vallaster: Connective Branding
This book bridges the gap between strengthening the ’employee
brand’ and the building ‘external brand image’ by
synthesizing the two approaches. The result is a blurring of the
boundaries and …
PDF
अंग्रेज़ी
DRM
€32.99
Beatriz Palacios Florencio & Adam Lindgreen: Engaging With Stakeholders
Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of …
EPUB
अंग्रेज़ी
DRM
€68.13
Beatriz Palacios Florencio & Adam Lindgreen: Engaging With Stakeholders
Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of …
PDF
अंग्रेज़ी
DRM
€67.44
Bernhard Hirsch & Adam Lindgreen: Measuring and Controlling Sustainability
Efforts to establish the measurement and control of sustainability have produced notable tools, but those instruments lack applicability in practice. Increasing the level of standardization of such …
EPUB
अंग्रेज़ी
DRM
€71.03
Bernhard Hirsch & Adam Lindgreen: Measuring and Controlling Sustainability
Efforts to establish the measurement and control of sustainability have produced notable tools, but those instruments lack applicability in practice. Increasing the level of standardization of such …
PDF
अंग्रेज़ी
DRM
€71.99
Adam Lindgreen & Francois Maon: Sustainable Entrepreneurship
The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …
EPUB
DRM
€145.06
Adam Lindgreen & Francois Maon: Sustainable Entrepreneurship
The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …
PDF
DRM
€145.97