This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
- Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features.
- Examines the need to structure the whole business organisation in the right way and make international marketing effective
- Discusses the importance of communication and control
Throughout case studies are used to highlight particular issues.
€56.47
यह ईबुक खरीदें और 1 और मुफ़्त पाएं!
स्वरूप EPUB ● पेज 332 ● ISBN 9781135133863 ● प्रकाशक Taylor and Francis ● प्रकाशित 2013 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2647806 ● कॉपी सुरक्षा Adobe DRM
एक DRM सक्षम ईबुक रीडर की आवश्यकता है
एक ही लेखक से अधिक ईबुक / संपादक
251,665 इस श्रेणी में ईबुक
