This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.
€44.84
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 168 ● ISBN 9781315346014 ● प्रकाशक CRC Press ● प्रकाशित 2018 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7126365 ● कॉपी सुरक्षा Adobe DRM
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