Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we’re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● ISBN 9781292720654 ● प्रकाशक Pearson Education ● प्रकाशित 2023 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 9269732 ● कॉपी सुरक्षा Adobe DRM
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