Inerviews, focus groups and questionnaires are everyday tools of the academic resedracher in Business and Management Studies. Most research degrees and may academic peer reviewed journal papers have employed one or more of these techniques. Ironically the knowledge and skills requied to use these tools are often not well taught and the books available on these topics can be daunting.
This highly accessible book addresses these three field methods and explains how they may be employed to good effect. The book also provides examples of research protocols, letters and checklists which are of direct use to researchers using these methods.
€15.99
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 230 ● ISBN 9781909507753 ● फाइल का आकार 4.5 MB ● प्रकाशक ACPIL ● प्रकाशित 2013 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 5221336 ● कॉपी सुरक्षा Adobe DRM
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