Daniel Raposo 
Design, Visual Communication and Branding [PDF ebook] 

समर्थन

This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.

€109.63
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स्वरूप PDF ● पेज 195 ● ISBN 9781527580558 ● संपादक Daniel Raposo ● प्रकाशक Cambridge Scholars Publishing ● प्रकाशित 2022 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 9281144 ● कॉपी सुरक्षा Adobe DRM
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