Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated
Seventh Edition of
Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan...
विषयसूची
Tables
Preface
Pictorial History
1. The History of Communications
From Newspapers and Television to the Internet and Social Media
Broadcasting Strategies
Narrowcasting
...
लेखक के बारे में
Darrell M. West is the Vice President of Governance Studies and Director of the Center for Technology Innovation at the Brookings Institution in Washington, D.C. He...
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