Deepak Gupta 
Marketing Mess [EPUB ebook] 
30 Minutes Read

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

The stock market crash of 1987 had a tumultuous effect on the world of finance. The reverberations of this collapse are still being felt and a number of issues and problems are still unresolved. New …

Unleashing the Power of Diversity provides a clear tool to create a common language across teams and organisations that reinforces positive identity, builds trust towards people and processes, suppor …

Originally published in 1937, this is a report by a study group of members of the Royal Institute of International Affairs and aims to fill a gap in the literature of international economics. It is a …

It’s estimated that U.S. companies spend over $14 billion annually on leadership development –Match that number to the abundant and growing research that finds most leadership development to be inef …

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has tradit …

The spectacular economic growth experienced by China since 1978 has often been hailed as the ‘China Miracle’. Many economists have tried to understand the forces behind China’s phenomenal growth and …

It is essential for a corporation to not only survive but thrive in today”s global outsourcing environment. The Insider”s Guide to Outsourcing Risks and Rewards is a comprehensive and accessible re …

Insurgence is designed to help business leaders apply new methods to the most important business problem they face in the world today: namely, how to overcome their incumbent mentality to maintain re …