Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 298 ● ISBN 9781003820536 ● प्रकाशक Taylor and Francis ● प्रकाशित 2023 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 9241297 ● कॉपी सुरक्षा Adobe DRM
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