Diana Ingenhoff, Prof. Dr., ist Ordinaria für Kommunikationswissenschaft und Medienforschung und derzeit Vize-Dekanin der Wirtschafts- und Sozialwissenschaftlichen Fakultät der Universität Fribourg (Schweiz). Alexander Buhmann, Prof. Dr., ist Assistenzprofessor an der Norwegian Business School in Oslo und derzeit Research Fellow am Center on Public Diplomacy an der USC Annenberg School for Communication and Journalism in Los Angeles.
3 द्वारा ईबुक Diana Ingenhoff
Diana Ingenhoff & Alexander Buhmann: Public Diplomacy
Diana Ingenhoff und Alexander Buhmann führen in den aktuellen Forschungs- und Wissensstand zu Public Diplomacy und insbesondere zu Landesimages ein. Sie reflektieren dabei Fragen der Messung, …
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Alexander Buhmann & Diana Ingenhoff: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political …
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€48.17
Alexander Buhmann & Diana Ingenhoff: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political …
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€48.36
